Apples and pears, coffee, almonds, avocado, pumpkin and zucchini: what looks like your last shopping list may actually disappear from your dining table if pollinator insects such as bees went extinct. And this scenario is getting more realistic with each passing day due to increasing urbanisation, high pollution levels and destruction of green spaces. One key step to save pollinators is to make everyone understand the tight bond between our lives and their survival. Want to help but unsure how? In this case, the answer is a hashtag: #Flowers4Bees!